Friday, 6 November 2009

Daniel Eatock

When you land on London based artist Daniel Eatocks website you are greeted by his beautiful philosophy towards the work he produces...

Begin with ideas
Embrace chance
Celebrate coincidence
Ad-lib and make things up
Eliminate superfluous elements
Subvert expectation
Make something difficult look easy
Be first or last
Believe complex ideas can produce simple things
Trust the process
Allow concepts to determine form
Reduce material and production to their essence
Sustain the integrity of an idea
Propose honesty as a solution


...and you know what? He's sooooooo right.
Take a look for yourself. MINDBLOWING!

Title: Resting on Both Surfaces

one colored balloon (filled with helium) resting on the underneth surface of a glass top table, a second balloon of a different color filled with breath (exhaled by a member of the gallery staff) resting on the tables top surface.

Title: Closed Loops (scissors that need scissors to open)

Five examples (see artists website for more) that enact a form of circular, if not familiar frustration induced by the conflicting imperatives of consumer packaging and product safety.

And finally one to match my recently purchased set of gold plated staples.

Title: Gold Bic Pen Cap (solid gold, cast from the cap of a Bic pen)

By replacing the cap of a standard Bic pen with a cast gold replica, this ubiquitous, generic writing implement is aligned with aspirations of luxury and trophies of academic and corporate achievement. It transforms the Bic pen it covers from a disposable tool into a hybrid carrier of value its owner might not want to misplace.

Looovely.

2 comments:

  1. wow. that's so deep. i especially like "resting on both surfaces" only they should be more appropriately entitled, "Merely resting on polished surfaces".

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